Workshops Shine Spotlight on PR.
Leading PR agency Scott Media has announced the launch of ‘PR Unpacked’. It’s a new series of four hands-on workshops designed to help business owners master the fundamentals of public relations.
Led by PR expert Fiona Scott, she’s tailored the interactive sessions for individuals who want to:
- take control of their own PR
- better understand how the media operates
- and learn what high-impact PR looks like in practice.
When and where
The programme will run in Royal Wootton Bassett in January and February 2027. It’s open to any businesses, from sole traders and start-ups to established organisations, and even marketing professionals looking to elevate their brand profile.
‘Public relations can often feel like a mystery to many business owners. But anyone can learn how to tell their story in an effective way if they know where to start,’ said Fiona Scott. ‘I created the PR Unpacked series to give entrepreneurs and marketers the practical tools, confidence, and knowledge they need to handle their own PR. And to do it with successful and build lasting credibility.’
The workshop schedule begins with ‘Find Your Stories’. This segment focuses on:
- identifying newsworthy angles within a business
- understanding what journalists actually want
- and aligning PR efforts with overarching business goals.
Workshop two, ‘Write Your Stories’, explains how to craft compelling press releases and pitches while avoiding common pitfalls that cause journalists to hit delete.
Following that is ‘Send Your Stories’. This section covers:
- media outreach strategies
- finding and contacting journalists across print, radio, TV, and podcasts
- and building an effective media list.
The series concludes with ‘Work Your Stories’. Here, delegates will explore how to leverage earned coverage to build credibility, amplify PR across websites and social media channels, and maintain long-term momentum.
Fiona leads each session, hosted at Something Kind of Woo Too, Royal Wootton Bassett.
There’s a limit of six persons in each group. Attendees can choose individual workshops or book on for all four. Each workshop is £99 plus VAT, while booking all four is available at £300 plus VAT.
The workshops run from 9.30am-12.30pm, followed by a light lunch.
For more information visit https://scottmedia.uk/product/pr-unpacked-a-workshop-series/ or to book on email hannah@fionascott.co.uk.
