Bluebird Care Swindon launch recruitment drive. It comes in a bid to encourage more people to join the care sector in response to the Coronavirus pandemic.
The company, with carers at the frontline in supporting vulnerable people during the Coronavirus pandemic, has joined Bluebird Care’s ‘It’s Time to Care’ campaign. The campaign is urging people to consider various care roles. That way they can help more vulnerable people stay well and independent at home.
“Our services enable customers to remain in their own homes surrounded by the things that matter to them most,” said Ben Curtis, Managing Director of Bluebird Care Swindon. “Despite these challenging times, we need to ensure that we can continue to do this. Now more than ever, we need everyone to come together and lend a helping hand.”
The hardworking team at Bluebird Care Swindon are continuing to support their customers to stay safe at home during the lockdown period. Initiatives include doing their shopping, and collecting and delivering medicines.
Ben added: “At Bluebird Care, we can offer a range of rewarding roles, which provide stability and safety. Whatever your skills, we want to hear from you. We’ll provide full training.
Richard Wintle, known to many Swindonians as the man photographing Swindon’s history through the decades, has been busy! As you’d expect for a press photographer, Richard has a VAST archive of photographs. And he’s put some of them into a book: A Picture Is Only the Start of The Story.
NB: Not only Swindon of course. Richard’s work took him far and wide.
Having seen a talk that Richard gave to Swindon Civic Voicemembers, I’ve a good idea of the gems that you’ll find in this book. See one extract from it below:
In Richard’s own words:
Surrounded by my archive of about four million film-based and digital images, gathered over more than four decades of press photography in Swindon, I’ve discovered connections that run through the archive that weren’t obvious at the time.
In the book I reveal the connection between the Magic Roundabout and the Seekers pop group. And the connection between a Eurovision Song Contest entrant and a flight over the North Atlantic. I show how a work experience boy saw history made, as well as the story behind finding an unknown Swindon pop idol.
Then you’ll see how come there were twelve winners of a Miss Thamesdown competition.
During the book’s meander I explain too, the pictures we took that were published at the time but can’t be published now.
A Picture Is Only the Start of The Story takes you on a voyage. A voyage of picture stories covered by Calyx Picture Agency. The journey traveres the decades, linking the protests, as the Railway Works closed, to Honda announcing it closure.
Richard Wintle: Photographing Swindon’s History, meanders through a series of interesting links as it wanders the modern-day Swindon story. As it goes it visits many events and places. At the same time it explains some of the technological changes to the industry during and the back stories associated with the agency.
“Richard’s life as a press photographer gave him with an excellent vantage point to document major local events.Drawing on his vast archive of images, Richard has created a truly unique book, capturing local life in a way unlike any other publication “The Local Studies team, Swindon Libraries
Yet we don’t have normal circumstances. What we have is a Covid-19 pandemic throttling the world. So here’s a few pointers on why you should fingers to keyboard pronto.
1. Staying visible when you can’t do face-to-face networking/markets/run a bricks and mortar shop etc
This is paramount. This situation WILL end. And when it does you’ll be able to reopen your shop or trade at a market or restart whatever it is that you do. But you won’t be on your own in that will you? Other shop owners/creatives/market traders/small business owners will be re-opening/shifting up a gear too.
So, if you’ve stayed visible with regular blogging you’ve a fighting chance of those potential customers remembering you.
2. You’ve got the time!
This is your chance to plan a few months’ worth of blogging content.
Once you have it planned I can help you with getting your blogs written. If you really don’t want to write, or you can’t write (it’s not everyone’s forte) or you can write but want someone to give it a sanity check – I can help. More on that at the end.
And – if you’ve got more time to get blogs out there, then by extension, people will have more time to read them.
3. Answer your client’s pain points by writing blogs that offer solutions
Blogging drives traffic to your website. And website visits are what makes your Google juice extra flavoursome. Think about it. Google isn’t a knowledge provider. Google is a juggernaut of an information vessel transporting all the information out there on the WWW to people looking for it.
I read something the other day that said: ‘As of January 2020, there are 4.5 billion Internet users. And a big chunk of claim to be reading blogs on a regular basis.’
And we’ve already ascertained a chunk of them find themselves with time to read all of a sudden.
So get providing the knowledge for Google to transport.
4. Build your online brand without selling
Telling isn’t selling – it’s that mindset that’s given selling a bad name. Instead, use your blogging to provide valuable content and show your expertise. Give your readers value and you’ll gain recognition in the community.
Become an authority in your niche – and that will build your online brand.
5. Build up a store of content that you can use again and again
You can repurpose each blog into shorter posts to use on your social media content. Canva is a useful tool here. With Canva you can create a series of image-based posts that you can use on all your social media platforms. And, so long as the content isn’t topical, you can recycle them over and over. Social media timelines are busy places, people soon forget what they’ve seen. You might need to tweak a bit here and there of course. But you can soon build up a library of material for your marketing purposes.
5 Reasons to Blog Now! AND BLOG OFTEN!
Here’s how I can help
Watch this short film for a visual explanation of how my business activities wrap around this Born Again Swindonian blog. And read this post.
The big value of these pieces is the back-link to your business website and your social media platforms from a large site, updated regularly with frequent traffic. The articles sit there and Google does its thing.
A one-off Swindon in Business feature costs £79.99. The price includes writing, uploading onto my blog and optimising for SEO and some initial social media activity to get it some traction. You can of course share the link to it across your own platforms.
Then, beyond that, for regular blogging help there are two ways of doing it:
Bash the blog/s out and send to me for proof-editing. I’ll make it readable and help Google to love it.
I can ghost write them for you.
One blog to research and write is £55. I apply a modest discount to subsequent blogs and regular work, rather than one-offs.
I can also create a series of Canva posts for you to use on your social media platforms, to get extra mileage from your blogs. Most blogs will yield 4 to 6 suitable snippets of information. These are £5 each or 6 for £25.00.
5 Swindon Books to Read Now – and yes two of them are mine … to pass pandemic purdah time
So, we’re in the grip of the Coronavirus pandemic and at best are faced with a prolonged period of social distancing. Or at worst, lockdown, as we have at the time of reading.
So here’s five of the MANY Swindon books out there, fiction and non-fiction, written by Swindonians, with which to pass some fruitful time. Well, in fact, the title’s a bit of a cheat. Cos it’s four books and a DVD!
If you haven’t got them on your bookshelves now (and you might but not have read them) then head to the shop in Swindon central library as soon as you can. That said, some of the books included are available on mail order.
So – in no particular order:
1. A Swindon Wordsmith – George Ewart Hobbs
By Noel Ponting & Graham Carter
‘George Ewart Hobbs’ vivid writing provides us with a unique and brilliantly observed insight into everyday and so-called “ordinary” life in Swindon a century ago.
When we’re not on lockdown you can find Secret Swindon in our central library and Waterstones in Swindon. I have some copies, so if interested contact me on my Born Again Swindonian Facebook page – link below – or via this blog.
‘As the industrial revolution and the coming of the railways transformed the Wiltshire countryside Swindon women were on the front line of change, shaping the new industrial town and transforming the old market one.’
It’s a great read is this one.
5. Railway Town: Martin Parry
Okay – so this isn’t a book it’s a DVD. I bet some of you have got DVD players gathering dust. Dig them out!
Well listeners. This Swindon in 50 Drinks post No 10: Arkell’s Ales, is something of a milestone. Not because it’s the 10th post in the series. Oh no. Rather, it’s because today is the day after our current Prime Minister, Boris Johnson, put the country into a condition that is lockdown in all but name. The reason for that being the pandemic Covid-19 – also known as the coronavirus.
It’s all rather frightening TBH. And of course it’s curtailed my plans to progress this series of the blog – for obvious reasons. But – I happened to have a couple of bottles of Arkell’s in my store. Thus this post – the last for a while.
Me on YouTube with a rather unfortunate stop point!:
About Arkell’s Brewery
If you’ve got a copy of Swindon in 50 Buildingsyou’ll be familiar with Arkell’s. If you haven’t got a copy – why not? I have some – get in touch. 🙂
‘John Arkell was a remarkable man. Born into a farming family in 1802 in Kempsford, South Gloucestershire, he emigrated to the New World in his late twenties and took with him a group of local people who sought a refuge from the tough conditions endured by agricultural folk at that time. It was a brave step.
They arrived in Canada and established the small community of Arkell – which still exists today – but three years later, John returned for love. His fiancée preferred to live in England so he came home to marry and set up home in Stratton St Margaret, near Swindon, where he grew barley on his farm.’
The step from there to brewing beer was an obvious one. At that time, many pubs and even private homes, brewed beer. But John Arkell’s foresight saw the potential for supplying beer to a string of other pubs along with his own, recently-bought Kingsdown pubs.
With immaculate timing, he picked a moment when Isambard Kingdom Brunel, Swindon’s founding father, chose Swindon to site his GWR Works. Thus the once-sleepy market town was already growing into a thriving – and thirsty – industrial heartland.
The Beers – No 10: Arkell’s Ales
It’s clear that Arkell’s have a rather large selection of beer – and I only have two of them. The two that you see in the picture below.
‘Since its release in 2013 to celebrate our 170th anniversary, our lager, 1843 Craft Lager, has become one of our most popular, award-winning brands.
This is a classic ‘craft’ lager brewed using pale malt with some wheat added for extra body and mouth feel and traditional lager hops. It is gradually fermented at a much lower temperature and matured for 3 weeks in tank at an even lower temperature to produce a pleasant, light, refreshing beer.
This year as part of our 175th anniversary and after consulting some of our loyal drinkers we have decided to update its name to Malthouse Craft Lager, named after the old Malthouse that was built here at the brewery by our founder John Arkell in 1877.’
And that’s it for now, for #swindonin50rinks See you on the other side I hope!