Business owners keen to harness the power of video blogging in their marketing can now access online, on-demand training. Eight Interactive, creators of video and digital content for businesses, has taken its Video Implementation Programme (VIP) online. Thus business owners can now get video savvy with Eight Interactive.
“I ran the first Video Implementation Programme face-to-face in March – shortly before lockdown,” said Pam Jones, Managing Director of Eight Interactive, based in Swindon.
“The feedback was great and I was planning another two programmes for 2020. But of course I had to put all plans to do face-to-face training on hold.” Pam spent several weeks turning VIP into an online resource, with all the material based around video training. #obvs
The programme comprises 19 lessons. They vary in length from a few minutes to a little under half-an-hour. There’s further supporting material for many lessons such as worksheets, templates, checklists, tips and lots of how to’s.
The lessons cover such topics as: 1. How to avoid making hundreds of takes 2. Essential equipment 3 Writing a script that sells and … 4. … getting camera confident.
There are three distinct sections – planning, filming and editing. By the end of the course each delegate will have completed the planning for at least 12 videos. And have filmed and edited one or more.
‘The course releases the material over a three week period. Although some people may want to complete the course in less time, while others may want to take longer. After completion the delegates have lifetime access to the material,’ said Pam.
‘It’s aimed at business owners and entrepreneurs looking to make regular video blogs targeted around keywords for posting on their website and key social media platforms like Facebook and LinkedIn. Like a blog but in video format.’
Statistics reveal the power of video as a marketing tool. Some 93% of brands say they get a new customer because of a video on social media, while video is 50% more likely to get organic ranks in Google than text results.
Pam added: ‘It’s important to remember that poorly made video can actually harm your brand. So it it’s essential to get it right. On social media poor quality video may be acceptable but on your website, not so much! You wouldn’t send a professional letter on a scrappy piece of paper so why would you do the same with your videos on your website?’
For more information on how to get video savvy with Eight Interactive
For more information about the Video Implementation Programme, which costs £297, visit:
Rapper launches Festival of Tomorrow Online Challenge
Science rapper, Jon Chase, launched a challenge to young people across social media this week, in the lead up to next month’s Festival of Tomorrow. Some of the best entries will have the chance to get streamed alongside Jon’s own RAP science show, during next month’s festival.
The science rapper launched the challenge on Science Swindon’s social media channels including:
Facebook and Instagram with a chorus from his own rap A Better View. That came with a challenge to youngsters to create their own performance.
“We’re challenging Swindon students to tell us what you want science to do for your future. Upload your videos to any social media. Use the hashtag #FestivalOfTomorrow and tag Science Swindon, by 8 February.
You can rap, sing, present, perform a demo or tell a story, on your own or in a group! No Powerpoint allowed! Only you and something you’re passionate about!” explained the Science Rapper.
“Make sure you get permission to upload to social media. And I’ll be selecting some of my favourites to stream at the festival on 20 February.”
Jon is the UK’s foremost proponent of Science Raps. He’s performed them at:
The Science Museum
The Royal Society
The Royal Institution …
… and at many theatres, libraries and science festivals across the UK.
His raps have featured on CBeebies’ Rhyme Rocket, CBBC’s Space Hoppers and Channel 4 Learning. They’ve also seen inclusion the Bitesize science online learning resources.
Creative agency Danny & Co kickstarts the year with eight new recruits
Branding, design and content studio Danny&co. is boosting the team and nurturing young talent thanks to a successful application to the Government’s Kickstart Scheme.
Danny Matthews, founder of Danny&co., based near Swindon had been looking to build his creative team. But then Coronavirusput his plans on hold.
The new Kickstart scheme provides funding for employers to create job placements for 16 to 24-year-olds on Universal Credit. And it’s this that’s helped Danny to create new positions within his business. He intends to take on 8 youngsters.
“I am so grateful. I was one of several businesses to apply to the scheme. And, within our application, only about a third got approval. And of those eight , mine made one, said Danny’
Danny is now looking for young, talented people to fill roles including social media manager, content writer, project coordinator and video editor. The new posts are part Government funded for six months with Jobcentre Plus being the source of the candidates. Danny had help with his Kickstart application by HR consultant Karen Ferris, based near Marlborough.
“The purpose of the Kickstart Schemeis to get people at risk of long-term unemployment into work and to get some experience,” said Danny. “I hope some or all will be able to remain with me beyond the six months. But at the very least have some experience to take on to their next job. I’d planned to create these roles in the business anyway. But Covid put that on hold. So it’s great to be back on track for growing Danny&co.”
The new team will focus on freeing up Danny from the day-to-day business activity. So they’ll work on ssocial media content creation and posting. That will let Danny concentrate on delivering his Brand Confidence programme. This new programme, launched towards the end of 2020, helps business owners do a deep dive into their brand. Danny hopes his team will be in place by February.
Accessing the Kickstart Scheme is the latest in a series of initiatives by Danny&co. to bring new talent into the design sector. Danny has mentored a university design student and also takes part in a regular podcast aimed at an audience of young creatives.
For more information about Danny&co. or to find out more about the Brand Confidence programme, visit https://dannyand.co/.
Wiltshire strategic marketing consultancy gets new director in the form of Venkat Vaidyanathan.
Stuart Ball founded Absolute Management & Marketing (AM&M) in 2018. There he uses his 25 years plus experience in strategic corporate product marketing and applies it to his SME clients.
Now Stuart is being joined on the Board by Venkat Vaidyanathan, whose experience complements Stuart’s. Both have an extensive background in B2B, but within different sectors.
“I’ve worked with Venkat in the past. And when we both left the corporate world, we decided that when the time was right we would work together again,” said Stuart. “For AM&M, after getting through Covid and looking at how to adapt and grow the business, the time is definitely right!”
Stuart has a long career in strategic corporate product marketing for such industrial sectors as oil and gas, fire and security, and defence.
Light bulb moment
Stuart had his lightbulb moment while working away in the States. Within months he’d left his corporate career and established AM&M, based in Royal Wootton Bassett.
‘My goal with AM&M was to use all the tools, processes and skills that big multinationals take for granted and apply them to small companies,’ said Stuart.
‘We look at how a business can grow by moving into new markets, or extending its reach into existing markets. We also look at pricing strategy, and how setting higher prices or using price to drive volume can increase the profit margin. On the product side, it’s all about management of current products and bringing new products to market.” Stuart set out filled with determination that AM&M would not only create strategies but follow up with implementation.
He said: ‘In the corporate world, larger consulting firms will come up with a result from a consultation. Or the answer if you like and then leave it to the company to put it in place. With AM&M, we focus on the execution of our advice as well as the advice.’
The arrival of Venkat increases the depth of knowledge of the AM&M team. While Stuart’s background is industrial, Venkat’s expertise crosses a range of sectors, including healthcare, technology and facilities services. He has spent more than 15 years as a pricing leader, managing pricing teams globally. For the last five years, he’s held interim and consultancy roles. And he specialises in strategic marketing and data driven decision-making.
Venkat said: “I only work with people whom I trust and I have a lot of trust in Stuart. He brings great experience and we have a lot of complementary skills. We think differently which is always a good thing, so we can bring different perspectives to our work. I am very much looking forward to us working together again.
“I’m based in Buckinghamshire and Stuart’s in Wiltshire. So we cover a wider area, taking in Berkshire and Oxfordshire and the M4 corridor. But of course we can work with businesses wherever they are.’
Digital transformation is the next area of focus for AM&M’s strategic support for SMEs. This will be the adoption of everything from ecommerce to social media and digital marketing, through to data visualisation.
PARENTS WHO PLEDGED TO RAISE £10K IN MEMORY OF THEIR SON, DOUBLE THEIR MONEY!
Latest news from Karl & Charlotte Paul from Smarter Media & Oscar’s 10 for 10
PARENTS Karl and Charlotte Paul have smashed their fundraising target and raised almost £20,000 in memory of their son Oscar.
It was a year ago that the couple shared their plan to mark the year their baby son Oscar would have turned ten years old. Had he not died in 2010.
The pair, who now have three daughters, had various events planned to raise funds to donate to the Ronald McDonald House in Bristol. A charity they’re indebted to for the support it gave at the worst time in their lives. This organisation is self-funded and not associated with any other charity. And, this year especially, they need cash support to continue their work.
Said Karl: We weren’t deterred. We picked ourselves up and we came up with alternatives. One of which included me running every day in July, with the support of my friends, building up to 31kms on July 31. It’s one of the toughest challenges of my life but so worth it.”
Several fellow business owners joined Karl – many from Swindon. They ran, cycles and walked around 5,000km collectively during July. The money raised then put Karl and Charlotte well over their £10,000 target and smashed their fundraising target.
Developer says “bonjour” to new website translation service
Developer launches-website-translation-service A leading website developer has launched a new service to translate sites into French. And he’s started with its own! Thus we have Developer’s ‘bonjour’ to website translation service!
Swindon-based DMJ Computer Services, specialists in creating, hosting and caring for WordPress site, has launched a French version.
They’ve aimed their translation service at businesses trading in France. It’s particularly targeted at the thousands of British people who own and rent out properties in France who have French nationals among their customers.
Martin Jarvis, MD of DMJ Computer Services says business owners are missing out on a huge, untapped market by not having a French version of their website. Thus he’s launched his website translation service.
“At least 150,000 Brits own a property in France. A large number of these will rent their properties out to French holidaymakers. More so now, thanks to Coronavirus. That means French people are holidaying in France. And yet few of these holiday-home owners have French versions of their websites. It makes absolute sense to have a French version, so Google searches will find it’ said Martin.
“Our translation service isn’t only for holiday property owners. It’s for any businesses with products or services they can sell to a French audience. Not having a French version of a website is a lost opportunity for English business owners in France and those who trade in France.”
DMJ’s translation service is being headed by Martin’s wife and colleague, Nadine, who is a native French speaker. Thus the website text gets expert translation, rather than relying on Google Translate.
Martin added: “Google Translate uses machine learning technology to offer a pretty accurate translation. But it isn’t perfect and still requires the potential visitor to find the website in the first place. This is where all the backend/SEO work comes in and, of course, the wording for this needs creating in French too.”
DMJ Computer Services already has dozens of overseas clients. And its newly translated website is increasing website traffic from France.