Christmas in July? Your spiritual need to know this summer. WILTSHIRE- based crystal and healing specialist, Something Kind of Woo, prepares for Christmas in July.
Louise Muir-Sage, founder of Something Kind of Woo in Royal Wootton Bassett, shares the tradition of Christmas in July. And the importance of thinking ahead, especially for entrepreneurs.
Originating in the USA in 1930s, Christmas in July centres around recreating December traditions in the summer sun. Since then, many retailers and communities across the world have embraced the idea.
Necessity – the mother of invention
Louise’s approach to Christmas in July came from necessity.
‘As an entrepreneur and retailer, preparing is essential in everything you do. So yes, I’m thinking of Christmas in July,’ she said. ‘I know there are people who find talking about Christmas in November a massive pet peeve. Believe me, I understand!’
‘As an entrepreneur and retailer, preparing is essential in everything you do. So yes, I’m thinking of Christmas in July,’ she said. ‘I know there are people who find talking about Christmas in November a massive pet peeve. Believe me, I understand!’
‘Christmas in July is not only about embracing festivity and community, but also a perfect opportunity to take the stress away from winter. It allows people to prepare for the most expensive time of the year.’
Louise is setting out to relieve stress around festivity both for others and herself.
‘I’ve heard from customers how stressful the winter period is. I’ve had customers enter my shop in a frenzy – grabbing presents, decorations and advent calendars last minute,’ she continued. ‘The festive period can take a toll.’
Planning is key
Business owners must plan far in advance. We need to consider our stock, marketing strategy, social media content – all the good stuff! Whilst thinking about Christmas in July might seem strange to some, it allows me to relax and enjoy the festive period when it rolls around at last.’
A titular Something Kind of Woo festive product is Louise’s advent calendar.
‘It’s my most talked about product. The advent calendar contains 24 individually wrapped gifts covering 1st December to 24th December, unlike other bespoke calendars which usually have only 12 doors for the whole month.’
Plus, our calendars come with a daily email explaining the gift and how to use it. The popularity of the calendar has grown over the years and it’s a joy to do!’
Last year, I sold 22 advent calendars. Already in 2026, 40 have been pre-ordered with 70% of Louise’s stock already sold.
This year, Louise is changing things up.
‘One person who buys a calendar for Christmas 2026, will win a free calendar for 2027,’ said Louise. ‘Another lucky person who purchases this year’s calendar will win a 50% discount on next year’s one. It guarantees the perfect gift for your future self.’
The ‘Something Kind of Woo Christmas Advent Calendar’ can be pre-ordered for £65, the contents worth over £100.
To pre-order, visit: https://somethingkindofwoo.co.uk/product/crystal-mas-advent-2026/
In June 2025, Louise opened spiritual emporium, Something Kind of Woo in Royal Wootton Bassett. And then, two months later, Something Kind of Woo Too, a space next door for Reiki and spiritual treatments. She hosts monthly Coffee & Crystal events across Swindon and Wiltshire. To found out more visit: https://somethingkindofwoo.co.uk/
