Entrepreneur Runs for Air Ambulance. Louise Muir-Sage, founder and CEO of Something Kind of Woo, who lives and works in Royal Wootton Bassett, has completed another charitable challenge. She ran the Bath Half Marathon 2026 for the local air ambulance service.
The Bath alf Marathon is one of the longest established and most popular city-centre road events in the UK. It took place on Sunday 15th March covering the centre of the historic city.
Louise was among the 15,000 runners. She set the goal to raise £200 for the run towards her total commitment of raising £1000 for the charity this year.
This was not Louise’s first time running the Bath Half Marathon. Nor her first time running for Wiltshire and Bath Air Ambulance.
I ran the Bath Half Marathon last year for the same charity. It was a challenge but one where I enjoyed every minute’ said Louise. “So much so, I had to go back. Knowing to take my time, enjoy the views of the beautiful city of Bath and all while raising much needed funds makes something I’m committed to achieving.’
Louise Muir-Sage (camera left) founder of Something Kind of Woo, who’s fundraising for Wiltshire and Bath Air Ambulance by completing the Bath Half Marathon earlier this month.
About the air ambulance
Wiltshire and Bath Air Ambulance is a charity that started in 1988. It provides critical medical care land and air across Wiltshire and Bath.
With their helicopter and critical care cars, the team are on call all year round. They respond to an average of four calls daily. They provide the same level of critical care as a hospital with their expert team and specialist equipment to those who need it. They’re entirely funded by donations.
Louise has raised a total of £365 for Wiltshire and Bath Air Ambulance to date.
‘As someone who’s lived in Wiltshire for most of my life, I’ve known about Wiltshire and Bath Air Ambulance. I first met the team when I ran the Bath Half Marathon in 2025. They were phenomenal and when I went behind the scenes at the beginning of this year, I saw the crucial work they do and how much our community relies on their services,’ she said.
‘This charity means a great deal to me and it’s a privilege to fundraising for them,’ Louise continued. ‘The support of my family and friends has been invaluable.’
To donate to Louise’s Bath Half Marathon campaign for Wiltshire Air Ambulance and continue her mission, visit her Just Giving page: https://www.justgiving.com/page/louise-muir-sage-2026?utm_medium=FA&utm_source=CL
Something Kind of Woo is Royal Wootton Bassett’s signature ‘woo’ high street shop. It offers group workshops, Coffee & Crystal events, Reiki sessions, chakra balancing, all whilst selling crystals. All products are from responsible sources, from crystals to incense to pure essential oils. To find out more visit: https://somethingkindofwoo.co.uk/.
