Artisan Bakery Wins ‘Best Doughnut’.
Artisan bakery Pipp & Co has scooped the Best Doughnut category in PETA’s 2025 Vegan Food Awards. A mere few months after launching its vegan range. The bakery’s rhubarb and ginger jam doughnut was the stand out winner at this year’s annual awards, run by PETA. That’s the UK-based charity dedicated to establishing and protecting the rights of all animals.
The award celebrates outstanding plant-based innovation and craftsmanship across the UK. It recognises products that make it easier than ever for people to enjoy delicious food, free from animal ingredients.
Handcrafted from scratch in Pipp & Co’s Swindon bakery, the award-winning doughnut features the brand’s signature slow-proved brioche dough. All made using only natural, preservative-free ingredients, locally sourced where possible – and filled with its own rhubarb and ginger jam. The resulting doughnut is a vibrant balance of sweet and tangy flavours, finished with a perfectly light, golden crust.
‘We’re so proud of this recognition from PETA,” said Mario Evangelista, co-owner of Pipp & Co, which he runs with his wife, Betina Evangelista. ‘Our rhubarb and ginger jam doughnut has been a customer favourite since day one. And it’s wonderful to see our vegan range celebrated in this way. We’ve always believed that plant-based baking should feel truly satisfying and full of flavour. And this award proves it can be both.’
All made fresh
Pipp & Co’s doughnuts are made fresh daily. All with locally sourced organic A2 milk and cream alternatives. And British flour, and free-range eggs or vegan ingredients depending on the flavour. Each batch undergoes a 48-hour process to achieve their signature pillowy texture.
The bakery launched its vegan range in the spring. And it now regularly bakes five different flavoured vegan doughnuts, as well as a vegan walnut and banana loaf.
This accolade highlights Pipp & Co’s dedication to sustainable, handcrafted baking. And to its commitment to creating exceptional vegan options alongside its classic range.
Dawn Carr, PETA’s vice president of vegan corporate projects, commented: ‘As beautiful as it is delicious, Pipp & Co’s rhubarb and ginger jam doughnut stood out with its fluffy bite and generous filling of sweet jam with a hint of spice. Combined it all made it a clear winner in PETA’s Vegan Food Awards. We’re excited to see what vegan delights Pipp & Co dreams up next.’
For more information, visit: www.pipp.co
Follow on Instagram: @pippandco
