More ‘Woo’ for Wootton Bassett. Yes, I know it’s Royal Wootton Bassett but the Yoast SEO prefers headings of only four words. So I’m flouting Google preferences using five! Anyway – to the point:
ENTREPRENEUR Louise Muir-Sage is quite overwhelmed by community support for her new crystal and spiritual emporium, Something Kind of Woo. So much so that she’s already expanding with the opening of Something Kind of Woo Too!
t was only two months ago that town mayor Cllr Steve Bucknell cut the ribbon on her first retail shop at 23 Merchant House, selling crystals of all types and other spiritual goods. Since then the shop has been a hive of activity.
She said: ‘My aim was to share my love of crystals, their beauty and their properties with others. The response from the community has been overwhelming. It’s allowed me to make a substantial expansion far sooner than I’d ever hoped.
A variety of customers
‘Customers have ranged from people with a love of shiny objects, to those who embrace crystals in their everyday lives. Parents come in to get products for their children and locals often come in to browse.’
Louise has also supported fellow business owners by stocking their products. This includes silver jewellery from Charming Bee Accessories and the latest books of local author Lis McDermott.
Something Kind of Woo Too has now opened next door at 24 Merchant House. It offers something related but different to the shop itself.
Louise has held an interest in crystals for many years. But it was in 2024 that she began running Coffee & Crystal events in collaboration with fellow retailer The Little Gem Café. Now she still offers these events in person and online.
Cllr Fiona Holness, Royal Wootton Bassett’s deputy mayor, said:
‘It was a pleasure to meet with Louise. I’m so thrilled to see that, within a few short months, she’s expanded her business next-door and will be offering Reiki treatments accessible to the people of Royal Wootton Bassett and nearby. I wish her all success for the future.’
To learn more about Something Kind of Woo or to book a healing session at Something Kind of Woo Too, visit: https://somethingkindofwoo.co.uk/.
I mentioned Lis McDermott. More here:
https://swindonian.me/2025/06/26/lis-mcdermott-launches-4th-novel/
