Jazzbones Creative Makes its Mark. A leading UK furniture buying group is making its mark on the sector. And it’s all thanks to the team at Swindon’s Jazzbones Creative.
Minerva Furniture Group, based in Corsham are celebrating thirty-five years in business. So, they called in Jazzbones to overhaul its main website, along with two separate websites for its spring and autumn trade shows.
Minerva is a membership organisation for independent furniture retailers. They connect them with manufacturers and suppliers across the UK and internationally. Its biannual trade shows are a highlight in the sector’s calendar, held at the prestigious Telford International Centre.
Jazzbones
Jazzbone specialises in branding, digital marketing and website design. Thus, they’ve been able to showcase Minerva Furniture Group through a new website. All building a complex members-only area. Further, they’ve created the two trade show websites to promote the biannual events in May and October. And to include a booking and information area for exhibitors and registration facility for visitors.
What they did for Minerva
As well as the websites, Jazzbones has refreshed Minerva’s branding. They’ve taken on all the marketing and social media for the two shows. The Jazzbones team are now working hard on promoting the upcoming autumn show, which is being held on October 8 and 9.
‘Our old websites were out of date, so we wanted to give them a modern, fresh look,’ said Stacy Nicholas, Minerva’s office manager. ‘All three sites are quite complex. That’s because our main website has a login in area with lots of information for our members. Our show websites have a backend area for our exhibitors.
‘We wanted to use a local company to redesign the sites and were very happy with what Jazzbones have done. They have been excellent – responsive and always available to help.’
Stacy’s colleague Amanda Marshall said Jazzbones’ marketing campaign for the spring show had shown a significant boost to engagement.
She said: ‘Jazzbones ran a major campaign for the spring show, including all the advertising in trade publications. They are now building momentum around the October show. The benefit of having Jazzbones look after everything is all our marketing is consistent, looks professional and matches the website.’
Nathan Sandhu, Jazzbones’ founder and creative director, said: ‘It’s been a real pleasure working with Minerva. In particular as they celebrate their 35th year. We stepped in before the spring show, so we had to work fast to rebuild both the main website and the show’s website.
‘Following the success of the marketing campaign we ran for the spring event, we’re now applying the same strategy for the autumn show. That includes print and online advertising, email marketing, and social media.’
Minerva’s new-look websites are also setting the scene for planned future growth for the business.
For more information about Minerva Furniture Group, visit https://www.minervafurnituregroup.co.uk/. Details of the spring show are at https://springfurnitureshow.co.uk/ and the autumn show at https://www.theautumnfurnitureshow.co.uk/.
For more about Jazzbones Creative, visit https://jazzbones.co.uk/.
