Festival of Tomorrow’s Impact Doubles as thousands explore Our Future Earth.

Festival of Tomorrow's Impact Doubles - Gaia at STEAM museum
Festival of Tomorrow’s Impact Doubles – Gaia at STEAM museum

Key points:

  1. Attendance at Festival of Tomorrow events and activities reached over 47,000 this February. Thus more than doubling last year’s record figures.
  2. Over 11,000 free student places were booked for the festival’s biggest ever free schools programme of online and in-school activities for Swindon primary schools. That gave thousands of pupils the opportunity to engage with science, technology, engineering and the creative arts.
  3. February 2025 saw the festival’s biggest ever public programme of over 150 events, activities and immersive experience for all ages. All exploring the ideas, research and innovation that will shape our shared future.
  4. The festival presented Luke Jerram’s Gaia touring artwork at Steam – Museum of the Great Western Railway, as the focal point of a curated programme of:
  • events
  • FREE family activities
  • workshops
  • performances and exhibits

All of which invited festivalgoers to re-imagine the Earth of the future.

Festival organisers attribute the success of this year’s programme to the strength of collaborations with Swindon’s creative and cultural networks.

Festival attendance

Attendance at Swindon’s Festival of Tomorrow doubled this year. Thousands of families turned out to explore its biggest ever programme of:

  • Spectacular performances
  • Thought-provoking discussions
  • Immersive art
  • Hands-on workshops and free drop-in activities for all ages.

It’s a numbers game

Over 47,000 attended this year’s programme. It brought local people together with artists, performers, researchers, universities, charities and organisations from across the UK and the globe to explore the theme Our Future Earth.

Festival Director, Rod Hebden said ‘We’re absolutely blown away by the response to this year’s festival. In our fast-changing world, it’s never been more important that everyone can share in and help to shape the knowledge, research and creativity that will shape our future world.  We’re so grateful to the support we’ve received. In particular from the Arts Council, UK Research and Innovation, and Business West. There’s been a real sense of inclusion and community throughout this year’s events, which has been so uplifting.’

Schoolchildren get ahead

Swindon primary schoolchildren got a head-start on the action. They took up over 11,000 free student places on the Festival’s biggest offering yet for primary schools, bringing inspiration and skills into the classroom. Thanks to support from long-term partners:

  • Swindon-based UK Research and Innovation
  • Business West
  • Catalent
  • and the Science and Technology Facilities Council ..

… organisers were able to offer Swindon schools an exciting range of online and in-school challenges, shows and workshops. Thus giving thousands of pupils the opportunity to engage with science, technology, engineering and the creative arts.

Festival of Tomorrow's Impact Doubles impact - Covingham Park Primary Big bubbles 2
Covingham Park Primary Big bubbles 2


Award-winning local author, Kate Claxton of Really Rather Wild said ‘I’m so excited to combine my love of storytelling with the festival’s ‘Our Future Earth’ theme this year. And kicking off my school visits during National Storytelling Week was perfect! v

I worked with over 500 children to look at how trees tell a story as they grow. And to think about what kind of stories we want to tell while we grow on our precious planet! Storytelling is a wonderful way to introduce children to big important topics. The conversations and creations that came up as we thought about our place on Earth blew me away.’

Talia Wood, a teacher at Covingham Park Primary School, which took part in several festival activities, said, at the end of one session: ‘I think that’s the best workshop for kids I’ve ever watched! If you could’ve seen the awe on my children’s faces! As it progressed, I watched a child who’d been adamant she wouldn’t enjoy it ‘because I don’t like science stuff’ crawling closer and closer to the screen until she was kneeling up near the front, quite transfixed. The talk in the cloakroom on the way out to play was, ‘That was wicked! – and a whole lot of wonder.’ It’s generated lots of questions so we’re going to have to do some Googling after playtime! Thank you for such a brilliant session!’

Gaia

Bristol-based artist Luke Jerram’s giant touring Earth artwork, Gaia was a focal point for festivalgoers during the half-term week. At the heart of a special curated programme of events, workshops, performances and exhibits at Steam Museum it invited visitors to re-imagine the Earth of the future.

Measuring six metres in diameter, Gaia features 120dpi detailed NASA imagery of the Earth’s surface. The artwork provided visitors to Steam the unique opportunity to see our planet on this scale.Floating in three-dimensions, many families opted to stay for several hours enjoying the atmosphere.

Highlights

Highlights of the week included a unique sell-out immersive performance by composer musician Charlie Hooper-Williams, whose haunting music and spectacular AI-generated live visuals provided an unforgettable counterpoint to the softly illuminated Gaia artwork. Free performances on the Sonic Spider captivated almost 15,000 visitors. The spider was a 4m wide playable sculpture, which invited listeners to enter an orb spider’s world of vibrations.

Sonic spider at STEAM
Sonic spider at STEAM



Shoppers at Swindon Designer Outlet found themselves treated to a range of interactive activities. Including the opportunity to help shape future work by local contemporary dance company, Neon Dance. How? By contributing design ideas for wearable sound sculptures in the Sonic Body Lab. A specially designed Sea Creature Superpowers trail was a huge hit. Almost 4000 families completed it by hunting for clues around the centre, learning about marine animal adaptations along the way.

Festivalgoers also enjoyed the opportunity to experience the work of some of Swindon’s talented local artists. Paintings by Sheryll Fox, Andi Theokle and Carol Burns were on display at both Steam Museum and a pop-up gallery at the Designer Outlet. They were joined at the Outlet by a spectacular display of ceramics by Lisa Lowe. Meanwhile, the festival’s first open art exhibition, curated by Artist in Residence Jo Beal, showcased more than 60 works by local artists of all ages and experiences. That attracted over 2000 visitors to the historic Carriage Works.

Stem to STEAM

Local resident and international advocate for STEM to STEAM – which adds the arts to the world of STEM – Science, Technology, Engineering and Mathematics – Carole Bent said ‘Fantastic – a wonderful mix that made us smile, laugh, think and learn.  Every single person that we encountered on the magical mystery tour seemed as uplifted as I felt.

A confident, friendly, eclectic festival that made me feel proud to live in the town where this came to life. I loved the breadth of people involved & sense of openness.’

Festival finale

Families flocked to the ever-popular festival finale hosted by the Deanery CE Academy on the 21 and 22 February, for two action-packed days of discovery, innovation and creativity.

Almost 5,000 visitors explored five free interactive discovery zones.They were packed with:

  • amazing demos
  • intriguing exhibits
  • hands-on activities
  • challenges and free workshops from organisations

Including:

  • the James Dyson Foundation
  • Catalent
  • the University of Bath
  • Swindon Paint Festival
  • the European Space Agency
  • Kings College London
  • the Woodland Trust and United Kingdom Research and Innovation (UKRI) ……. as well as an exciting programme of shows and performances.

See also:

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