Visual PR Creates Bespoke Studio at new offices. The company uses an innovative approach to help businesses and organisations engage with their audiences with more authenticity. To aid them with this approach they’ve moved to new premises to create a bespoke studio for filming, recording and editing.
The company, founded in 2023 by professional motorsports commentator and public speaking trainer Chris Dawes, has taken over office space on the top floor of accountancy and law firm Optimum Professional Services’ premises at Vicarage Court in Stratton, Swindon.
Chris said the move was another step in the evolution of Visual PR. The business has fast expanded its services beyond its original offering of creating talk or panel show-style broadcasts for clients. Live-streamed or prerecorded they’re available to view and interact with via YouTube and social media channels.
‘Moving to the Optimum building gives us more than triple the space we had before. It’s given us the opportunity to create our own studio for the first time,’ said Chris.
‘Optimum are both our accountants and client. So it’s great to be in the same building. It shows they believe in us and want to help us take the business to the next level.’
One thing led to another
Visual PR’s branded programmes, including Optimum’s regular ‘Optimum Live!’, have led on to a whole raft of other marketing services.
The shows themselves, all unscripted and using an engaging and natural interview style, help bring brands to life. They show authenticity and and aren’t overtly promotional. Thus they drive deeper engagement with audiences.
Visual PR used their virtual studio to make the first shows. Now it’s possible to make them on site with a multi-camera setup. Or at at Visual PR’s new studio. And a further option is a hybridwith on-location filming and other guests beamed in remotely.
Choices
‘While we can still go out to our clients to film on-location, they now have the choice to come to us. Then they can take advantage of a purpose-built, dressed space, with comfortable seating,’ said Chris.
‘We’re installing decorative soundproofing which will look good. Much better than the eggbox foam-style product people tend to see. We will also add furniture and decorations to make it look nice, and a media wall, which can display their branding.’
Clients can use videos from the shows for social media posts. Visual PR’s software can edit transcripts to turn them into blogposts and/or copy for social media.
The software can also add captions to the videos and create and send out emails to promote episodes in advance. All this as well as post-show newsletters summarising each episode.
Podcasts
Companies wanting a venue for recording podcasts are also using Visual PR’s new studio.
Chris added: ‘We have scope to take over more space in the building. And that gives us the opportunity to expand further. We have a unique proposition, that more and more organisations are wanting to tap into.’
Visual PR plans to start creating further branded material. That’ll include training videos, webinars and induction videos for new recruits. All to make content more engaging and effective.
Working with Chris in the business is video editor and producer, Tom Cottam, who joined last spring. Chris hopes to recruit more team members during 2025.
For more information, visit www.visual-pr.co.uk. To arrange a discovery call or virtual studio tour, call 01793 209806 or emailenquiries@visual-pr.co.uk.
To watch episodes of Visual PR Live! and some of its clients’ content, go to www.youtube.com/@visualpruk/playlists.
