6th August 2021

The Beat the Street physical activity game is returning to Swindon this autumn

The Beat the Street game is back! 2021 sees Beat the Street Return.

The walking, cycling and rolling initiative that has twice turned Swindon into a real-life interactive game is returning. It hits Swindon’s streets again from Wednesday, 15th September to Wednesday, 27th October.

Swindon residents are well-versed in the Beat the Street game. In 2018, more than 32,000 local residents walked, cycled and rolled 313,000 miles. And again in 2019, 25,978 participants clocked up 252,126.5 active travel miles.

Beat the Street is about getting communities moving by helping people to make small changes, such as walking or cycling to school every day. And in so doing to improve health and help make being active part of everyday life. Evidence shows that the programme helps adults and children become more active. And it encourages families to spend more time together outdoors and in green spaces. 

2021 sees Beat the Street Return - group of people

Across the UK

Since its creation GP Dr William Bird, more than 1.4m people have played the game in more than 120 locations in the UK and beyond. Beat the Street has  had a significant effect on increasing how active people are. It’s also helped reduce congestion and improve air quality. 

New for this year, participants are being offered awards on the www.beatthestreet.me/swindon website where they can see their in-game achievements.

Free to play

The game is free and open to anyone of any age who would like to take part. Children use a fob, provided by participating primary schools. Adults can pick up a free card from one of the distribution points listed on the Beat the Street Swindon website. 

Players then find their nearest Beat Box which will appear on lampposts around Swindon and some surrounding villages. Your first visit to a Beat Box registers the journey. Walk, cycle or roll to the next Beat Box within an hour to score 10 points. Then keep going!  The game has seen recent adaptaion. It’s now got more sensitive Beat Boxes and new cards to ensure that it’s COVID safe and contactless. All you have to do is hover your card or fob over the Beat Box and it will beep and flash to record your points.

There are prizes for the teams and individuals that travel the furthest. Plus there are leaderboards for total points and also average points so that teams of all sizes are in with a chance of winning a prize. You can also help a local charity get a donation, and there are “lucky spot” prizes simply for taking part.


Swindon Borough Council brings Beat the Street to you, in partnership with Wiltshire and Swindon Sport (WASP), and Swindon Healthy Schools. Intelligent Health is the delivery agent.

Councillor Brian Ford, Swindon Borough Council’s Cabinet Member for Adults and Health said: ‘After two fantastic games, we often get asked about bringing Beat the Street back to Swindon. So it’s a real delight to be able to announce that we have commissioned the game once again. We know that one of the best things people can do right now for their physical and mental health is to move more and to get out into green space where possible. And Beat the Street helps people do that in a safe way. 

It’s free to take part in Beat the Street and it’s open to everyone regardless of age, ability or background. More than 250,000 people across the UK have played the game safely since the beginning of the pandemic. It’s helped to get people out exercising and spending time with friends and family. We hope that it will provide a real incentive to get Swindon moving.’

For more information

Find out more at www.beatthestreet.me/Swindon and on social media at @BTSSwindon.

To find out other ways you can stay active and reduce your environmental footprint, visit the Be the Change webpages: www.swindon.gov.uk/bethechange

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