Deacon’s Jewellers

September 2018

Deacon’s Jewellers

Well listeners, you can hardly have failed to notice that this summer saw the publication of my first book, Secret Swindon.  So now it’s onto the next project: Swindon in 50 Buildings. To that end I’ve compiled a list of suggested buildings for the edification of the publisher, Amberley Books.

The buildings I’ve selected for my next project aren’t necessarily there because they’re fabulous architecture, or old or listed – though sometimes that’s part of it – but because they have a part in Swindon’s story. Many, many buildings do that of course – and far more than fifty of them too.

One that I might include in my next project is Deacon’s jewellers on Wood Street in Old Town.

The business is still family-owned – now in its sixth generation – that’s rather cool isn’t it? Besides that though, the business has a rich history – one that’s wrapped up in Swindon’s railway past.

Given that his year is their 170th anniversary (Established 1848), it seems fitting to give them a mention on this blog.

Their website has their history on it so here’s a couple of extracts:

‘ … The catalyst for bringing the name of Deacon to Swindon was undoubtedly the arrival of the Great Western Railway. As an ambitious 26 year old George Deacon, having moved from his home town of Westbury, realised the need for time-keeping in a fast growing town of the industrial revolution. The business was able to expand, winning one of the timing contracts for the Great Western Railway on the line between Paddington and Swansea from the early 1850s until 1893 … 

The Regulator clock which stands to this day in the jewellery, clock and watch department was made by Deacon & Son Ltd around 1865 when the company held one of the timing contracts for the Great Western Railway on the line between Paddington and Swansea. Before radio and the telephone gave universally available timing, accurate time keeping had to be maintained locally and this was usually done by the means of the regulator clock.

The dead beat escapement in this movement causes less friction and dampens vibration, giving greater accuracy. The self regulating mercury pendulum, which changes volume equally with the changes in temperature, keeps the clock on a constant steady beat giving better time keeping. This clock was used extensively in our workshops for clock timing and regulation for many years, until its retirement in the 1960s. In 2011 the same task is performed by radio controlled timing from the nuclear caesium clock at the National Physics Laboratory at Rugby.’

 

Deacons on Wood Street

Find them on Facebook: https://www.facebook.com/deaconsjewellers/

These boots are made for walking

Of course, Deacon’s is not the only long-standing, family-owned business in Old Town. I’m really rather fond of Blaylock’s – the shoe shop on the corner of Bath Road and Devizes Rd.

Blaylocks Old Town

Blaylock’s is what I call a ‘proper’ shoe shop – though you’d need to be of a certain again to even know what I mean by that. And what I mean by that, is that the shoes are stacked in boxes on shelves in the shop itself. There’s no going out the back somewhere with an iPad and a headset on. Pfft. It’s friendly service and I love it. Not quite as old as Deacon’s they’ve been around for somewhere in the region of 100 years. Still, to my knowledge, this is a family-run business and an independent shoe shop. Fabulous.

Gilberts

Having bought your super comfy carpet slippers in Blaylocks – where better for your actual carpet than Gilbert’s on Newport Street,  Gilbert’s have been in Old Town since 1866 so must have furnished a few Swindon homes in the intervening 152 years. What an astonishing thought.

 

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