New services aim to put video in the frame for business owners

Putting Business Video in the Frame.
Nine in ten people say they want more videos from brands and businesses. And the average person spends more than 100 minutes a day watching online videos. Ergo, its importance as a marketing tool is without question.

Which is why Swindon company Eight Interactive, specialists in creating a range of video content for businesses, is launching two new services. Their aim? To encourage brands to use video to raise their visibility and generate more leads and sales.

Putting Business Video in the Frame - Pam Jones, Eight Interactiv
Putting Business Video in the Frame – Pam Jones, Eight Interactiv

Pam Jones

Pam Jones, who heads up Eight Interactive, and who’s been creating digital and video content for over twenty years, is passionate about encouraging business owners to harness the power of video to promote their businesses.

Any businesses which don’t use video on their websites simply aren’t having effective engagegment with their audiences,’ she said. ‘Everyone loves video and the growth of video is phenomenal. Video marketing stats prove how effective video is and businesses need to respond.’

One of Eight Interactive’s new services aims at helping business owners create video blogs, or vlogs. With Video Blogs Done for You’, Eight Interactive will help plan, batch film and edit a series of video blogs, unique to the business.

Pam believes people’s appetite for video will only grow and longer form video is also essential.

Planned approach

‘This is about a planned approach, with professional filming. All with branding, appropriate background music, closed captions and full-editing. They’re educational pieces, to give audiences an insight into a business. That helps build relationships and customer loyalty.’

Lack of time, knowhow and confidence is what deters many business owners from using video blogs.

‘Many of our clients come to us because they’ve tried making their own video blogs but been unhappy with the result. Or they’ve made one or two ad hoc videos but not had the time to make any more. Some have never tried it at all, because they lack the knowledge and the confidence,’ Pam said.

‘With our new service, we can batch film several videos at once, then edit and put them together to create a series of video blogs. Of course, they can also go out on social media, and because they are evergreen, clients can use them time and again. At length, business owners can build up a library of quality video, which they can share many times.

The second new service is a business promotion video. That’s a video for a website homepage, designed to keep visitors on the site for longer.

When people work with us, they end up with great, promotional videos. We’re not creating quick social media videos. These are professional videos, which showcase a business and its message. In the main they’re designed for use on a company’s website.

Video is essential too, for search engine optimisation as it boosts a website’s rankings. And that’s the raison d’etre of a business promotion video for a website.

Pam is aiming both new services:

1. Video blogs done for you and ….
2. Business promotion video …
… at small businesses wanting to invest in vide to raise their brand profile.

Other services

As well as film video, Eight Interactive offers a range of video content services to businesses, including animated explainer videos, software demo videos and animated logos, and also runs online video training courses.

For more information about Eight Interactive, visit https://www.eight-interactive.com/ or email Pam on pam.jones@eight-interactive.com.

Putting Business Video in the Frame - Pam Jones of Eight IInteractive



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