Swindon Journalist Gets PR Award

by | Jan 26, 2022 | Swindon in Business

SWINDON JOURNALIST NAMED UK’S PR ADVISER OF THE YEAR

Swindon Journalist Gets PR Award
Enterprise Nation, the national small business organisation has spoken. And what they’ve said is that Swindon journalist and media consultant, Fiona Scott, is the UK’s PR adviser of the year!

Fiona, who is 55 and lives in Rushey Platt, Swindon, gained enough votes to place here among the top fifty PR advisors in the UK. Then it was recently announced that she has claimed that top spot. (December 2021)

‘I’m stunned to receive the award and I still can’t quite believe it,’ she said. “I’ve approached PR with the mindset of a journalist. I’ve run my own consultancy for the last 14 years based on taking the lead from valid stories, and working alongside other journalists.

The way Fiona works

At the outset, I separated myself from the smoke and mirrors that can exist in the world of PR and marketing. I then took a practical approach with small business owners. To get recognition for that and, coming out of this very difficult period for small business, is deeply humbling.’

Swindon Journalist Gets PR Award - Fiona Scott with her award
Fiona Scott with her award – Swindon Journalist Gets PR Award

Her win comes mere weeks after she also launched her new PR Not BS podcast. The output features advice and tips to:

  • Business owners
  • Charities and social enterprises
  • Company directors
  • Public service organisations and other PR professionals

Several journalists have already taken part in podcast episodes and to date there’s been over 600 downloads.

Fiona has worked with many small businesses over the years. They include:

  • Haines Watts Swindon
  • Creative Nature
  • TED Mortgages
  • DrivenMedia
  • Embello
  • Black Nova Designs and
  • … charities/social enterprises such as The Platform Project, Swindon Night Shelter, Oxford Health Policy Forum and MindForYou.

    Further, she has provided training support and guidance for 100s of start-up and small business owners and is a consultant for OxLEP. 

    In the 1990s Fiona worked at the Swindon Advertiser as a reporter, ending up as business editor. She then went on to work in television for 13 years at ITV West.

    For more information visit https://scottmedia.uk

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