January 2021

New online training gets businesses video savvy

Business owners keen to harness the power of video blogging in their marketing can now access online, on-demand training. Eight Interactive, creators of video and digital content for businesses, has taken its Video Implementation Programme (VIP) online. Thus business owners can now get video savvy with Eight Interactive.

“I ran the first Video Implementation Programme face-to-face in March – shortly before lockdown,” said Pam Jones, Managing Director of Eight Interactive, based in Swindon.

“The feedback was great and I was planning another two programmes for 2020. But of course I had to put all plans to do face-to-face training on hold.” Pam spent several weeks turning VIP into an online resource, with all the material based around video training. #obvs

Get Video Savvy with Eight Interactiv - Pam Jones of Eight Interactiv
Pam Jones, MD of Eight Interactive

What’s involved

The programme comprises 19 lessons. They vary in length from a few minutes to a little under half-an-hour. There’s further supporting material for many lessons such as worksheets, templates, checklists, tips and lots of how to’s.

The lessons cover such topics as:
1. How to avoid making hundreds of takes
2. Essential equipment
3 Writing a script that sells and …
4. … getting camera confident.

There are three distinct sections – planning, filming and editing. By the end of the course each delegate will have completed the planning for at least 12 videos. And have filmed and edited one or more.

‘The course releases the material over a three week period. Although some people may want to complete the course in less time, while others may want to take longer. After completion the delegates have lifetime access to the material,’ said Pam.

‘It’s aimed at business owners and entrepreneurs looking to make regular video blogs targeted around keywords for posting on their website and key social media platforms like Facebook and LinkedIn. Like a blog but in video format.’

Statistically speaking

Statistics reveal the power of video as a marketing tool. Some 93% of brands say they get a new customer because of a video on social media, while video is 50% more likely to get organic ranks in Google than text results.

Pam added: ‘It’s important to remember that poorly made video can actually harm your brand. So it it’s essential to get it right. On social media poor quality video may be acceptable but on your website, not so much! You wouldn’t send a professional letter on a scrappy piece of paper so why would you do the same with your videos on your website?’

For more information on how to get video savvy with Eight Interactive

For more information about the Video Implementation Programme, which costs £297, visit:

https://eight-video-training.thinkific.com/courses/vip. and for more information about Eight Interactive, visit https://www.eight-interactive.com/ or email Pam at pam.jones@eight-interactive.com