New programme will help business owners beat uncertainty for 2021
A creative content designer has launched a new programme. It’s aim? To help businesses get brand confident for 2021. The programme is all set to help business owners:
1. Get under the bonnet of their organisation
2. Then get to grips with their brand and move forward into the New Year.
Danny Matthews, of Danny & Co is the brains behind the Brand Confidence programme. It takes business owners through a step-by-step process to understanding their audience, their services, their values and their mission. Business owners should complete these stages as part of a pre-branding exercise. Yet such things are often overlooked.
Danny, who runs his branding and creating content studio near Cricklade, recenlty scooped Cirencester Chamber of Commerce’s New Business Award. He said: “The logo and visual parts of branding are usually the first things that people see. But in fact they should be the last things that get created following a branding process.
“All too often – and for very understandable reasons – new businesses especially will reach for almost the first logo, font or colours they see without drilling down into what their company is all about. They say ‘OK, I need a logo, a business card and a website.’ They then go on to have them created, without understanding their goals, or targets, or how they want to represent their business.
“My Brand Confidence programme enables business owners to take a step back. It gives them an opportunity to look at their brand and figure out all that important stuff. Before, I hope, undergoing a redesign of their identity.”
Danny has aimed his Brand Confidence programme at start-ups and businesses in their first few years of trading. Though it has value even for long-established businesses, which are pivoting or whose identity no longer reflects what they do. It’s particularly aimed at professional services.
Danny said: “Professional services especially find it hard to differentiate themselves and work out what makes them unique.
How do they stand out over other, for example, accountants, or solicitors, or HR consultants. How do such businesses get brand confident for 2021? They don’t know how to communicate with their customers in a compelling way. A way that makes the potential clients pick them above their hundreds of other competitors. My programme helps them work out what is unique about them.”
Danny has also created free a Brand Confidence Scorecard. This takes business owners through a series of questions. At the end it gives them a score for areas such as strategy, messaging and identity.
If they wish, business owners can then book on to the Brand Confidence programme.
Who is it for?
What does the programme entail?
Running for eight weeks, participants can complete each module to suit their timetable. The material comprises video training and workbooks, as well as live support from Danny. At the end, delegates will have a host of tools, including strategy, communication guidelines (such as mission statement and values) and a customer journey map.
Next step might then be to go through Danny&co’s Brand Confidence Identity programme. On that, the visuals – logo, colours and so on – get created.
Two Brand Confidence programmes have already seen completion. The full programmes will be underway at the end of November.
To complete the Brand Confidence Scorecard, or to find out more about the Brand Confidence programme, visit https://dannyand.co/.