12 October 2020
Why use original photography in your business? It’s a good question and one that professional photographer Neil Moore answers in this blog.
He’s urging business owners to consider the power of using original images in their marketing.
The 56-year-old ,who has worked in the marketing and website design sector for more than 21 years, calls on business owners to budget for exceptional, original photography. In particular this is so with more businesses having to go online during Covid19.
‘One of the things that business owners will often do is forget the power of good images,’ Neil said. ‘They’ll think “I can do that with my phone”. Or they will buy in stock images for their website without realising what a powerful tool good imagery can be. And now, the importance of being authentc is ever increasing.’
As Neil says: ‘Showing images of people who are not your staff – or not you – doesn’t fool anybody!’
Research around the use of photographic images shows that the brain processes an image around 60,000 times quicker than it processes words. Also research has shown when people read information in text form online they will remember ten per cent of it three days later. Yet, if that information comes with a relevant picture, they will remember up to 65 per cent of that message three days later.
‘Pictures are very important for products, people or premises,” Neil said. “They allow people to make speedy assessments on how they feel about a business and what it offers. Pictures can also convey moods and emotions in a way that is instant and captivating. Evidence shows too that on platforms like Facebook and Instagram, a series of pictures or an album gets much higher engagement than a single image.’
Ten ways to use imagery in your business
You can get them done in a studio, at a company premises or on location or professionally on a service like Zoom or Teams.
- Team shots
You can do these with external locations. Works well for teams where social distancing must be in place.
- Action shots
Show staff working or presenting. This can be on the shop floor, serving customers or creating a product.
- Showcasing premises
Make the most of the environment with static shots or virtual tours. Also external shots (including aerial) or key location shots in ‘hard to find’ premises.
- Product shots
These can be static in a studio, in premises, 360 virtual product display for a website, for instruction manuals or ‘how to use’ videos.
- Social media photo library
Shots for a particular campaign online, archive shots direct from the photographer or shots to go with a blog campaign or strategy.
- Company reports or annual charity reports
Relevant shots showing real people to illustrate an important report to a Board or Board of Trustees who want to see proof of activity and achievements across a year.
Strong images for the home page, about us or team pages and for any e-commerce element to a business. The shots should match the real people in the business and the real products site visitors may be purchasing.
- Editorial, PR shots
High quality, relevant images to use with any business story for use by the media. Whether in a geographical area, in trade press or even for national coverage.,the image must make sense with the story.
High quality imagesfor paper catalogues or for third party selling sites online such as Etsy, Not On The High Street or Ebay. The better the shots and the more appealing they are, the more people will click on them and buy.
Neil’s studio is at Cadley, near Marlborough. He’s a specialist in product photography, landscapes, marine and agricultural imagery. He holds a licentiateship with the British Institution of Professional Photography.
To find out more visit https://www.moore-photographics.com
The photographs below helped Neil to get his licentiateship of the BIPP – the British Institute of Professional Photography.