Entrepreneur and graphic designer Danny Matthews is supporting budding creatives by supporting a popular podcast. Hence a waffling designer helps budding creatives.
Danny, who runs content, graphic design and branding studio Danny&co. based near Cricklade, wants to encourage people into the industry. He’s already offered to take on young apprentices, to nurture their design career.
At the moment, Danny is mentoring a student from the University of the West of England. This is a bid to support her plans to turn her talent for textiles into a business.
Creative waffle – waffling designer helps budding creatives
Now Danny has teamed up with Mark Hirons. Mr Hirons founded the podcast Creative Waffle, which explores the world of graphic design. It busts a few myths and is particularly aimed at graphic designers new to the sector, or who are thinking of design as a career.
Danny is appearing in a fortnightly spinoff, called Creative Waffle Call-in. On that he chats to young designers, answering their questions about a career in graphics, and giving them tips on how to progress.
Danny & Co
Danny set up Danny&co. after a long career in financial services. He’d always wanted to be a designer, and design was his passion, but lack of encouragement at school meant he chose the ‘safer’ option of finance.
“It’s so important to nurture new talent and to let people know that they can have a great career in graphic design and branding. If I’d had that sort of encouragement I would have followed my dream a lot sooner,” said Danny. “I love Mark’s podcast, it’s informative and helpful. I got such a thrill when he asked me to take part.”
Creative Waffle helped Mark land his own dream job. He’s now a designer at Arsenal FC and it was launching the podcast that impressed the football club.
Mark said: “Danny is a great guy and it’s so helpful to have him take part in the Creative Waffle Call-in. We’ve recorded one so far and it went well. For each episode, we have myself, Danny and a different young creative, to talk through different issues. That way there’ll be plenty of variety.”
42 under 42
Later this year, Danny hopes to take on his first apprentice. Having already approached and asked young creatives to write their own job description for their dream job.
He’s named as one of the 42 Under 42. This is a prestigious accolade from Insider magazine.
Each year it identifies 42 up and coming entrepreneurs, all under the age of 42, as future business stars.