New course will put video blogging in the picture for business owners
Video is fast becoming an essential marketing tool. If the thought of it terrifies you then you’re in luck. Because Swindon digital content specialist, Eight Interactive has created a video blogging workshop to help business owners like you get your video blogging in the can.
Pam Jones, who runs Eight Interactive, which creates video and digital content for businesses, has devised the VIP – Video Implementation Programme. Pam created The VIP in response to seeing many video blogs (or vlogs) that she believes would be better left on the cutting room floor.
‘I’ve been video blogging for the past two years and there is a process which ensures the videos are effective and targeted,’ said Pam – a maker of digital and video content of 18 years standing. ‘There’s nothing wrong with quick, off-the-cuff video posts on social media. But, when it comes to vlogging, these should be more professional and purposeful.’
Statistics show videos attract 300 per cent more traffic than the written word. A website is fifty-three times more likely to reach the front page of Google if it includes video. And seventy-two per cent of customers say they would rather learn about a product or service by way of video.
‘It’s clear that video is a growing essential marketing tool for businesses. Yet unless you do your vlogs well they could actually do more harm than good,’ said Pam. ‘I’ve seen all sorts of video blogs which don’t present the business owner in a professional light. Even worse they won’t be effective apropos search engine optimisation.’
About the Eight Interactive Video blogging workshop
The VIP is a two-day course. Pam is holding it on March 3 and 4 at the Doubletree Hilton, Swindon. It is open to a small group of business owners and Pam will cover the entire process involved in video blogging.
Delegates will learn how to plan and film their videos, and what equipment they need (such as a tripod to hold a smart phone). Pam will give 1-2-1 guidance through the filming process. And she will also cover basic video editing and advise on which software to use.
At the end of the course, attendees will have at least one video ready for posting with a firm plan for a dozen films and the know-how to create them. Unlike quickly snatched videos for social media, these vlogs will be evergreen, and created with search engine optimisation in mind.
The VIP is a follow on from Pam’s popular workshop on using video to promote a business. ‘In feedback, delegates were asking for more about vlogging, so we created the VIP. We are running the programme over two consecutive days. That’s to maintain the momentum and enable attendees to come away with firm knowledge of how to create their video blogs.’
What the Eight Interactive Video blogging workshop costs
The course costs £397 + VAT. There is currently an early bird booking fee of £327 + VAT. Pam plans to run further courses in June and October.
To book, visit https://www.eight-interactive.com/video-blogging-training/