May 2015

Shop Local in Swindon at DaPaolo Italian Delicatessen

Everyone wants a vibrant high street that is a place for socialising as well as shopping. But that doesn’t happen by magic. We all have the choice between using independent retailers and food outlets or the national and global ‘big -boys’. Sometimes one has to go to the ‘big-boys’. But, if we always do that, then we’ve only ourselves to blame for high streets full of pound stores and charity shops.

Shopping Local Supports Entrepreneurship

And of course, in shopping locally you are supporting entrepreneurs in all manner of ways. As this article, Seven Reasons to Shop Locally from the Guardian says,: ‘Artisan markets help foster the talents of the next generation of British designers and retailers.

So of late I’ve been trying to shop locally myself where ever possible and use Swindon’s many independent coffee shops every chance I get. DaPaolo Italian Delicatessen Swindon being one.

DaPaolo Italian Delicatessen Swindon
DaPaolo Italian Delicatessen Swindon


Find DaPaolo on Facebook here.

As well as being a lovely deli from where I purchase luscious olives and tasty cheeses among other things, they also serve the most delicious coffee and scrummy canolo at a fantastic price. I visit quite a lot for that alone!

Dapaolo Simply Italian (Swindon)
Delicatessen and cafe: committed to quality and authenticity.
Gourmet: for those with great taste but too little time.
Fine wines: great wine you should be trying.
Hampers – Catering – Gift Vouchers – WE DELIVER
Open: 9:30 – 5:30 Monday to Saturdays – Closed Sundays
Tel: 01793 431420 Email:paolosdeli@yahoo.co.uk

A Benefit of Shopping Locally

When using an independent you get specialist knowledge of their goods and you get personal service and a relaxed shopping experience. And you can even have a coffee while you do it.

This past Christmas I decided to purchase a hamper of Italian goodies as a gift for a friend. Thus, with delicious coffee in hand, together with Debbie (partner of Paolo) I selected an assortment of goodies to fit my budget. Then, shortly before Christmas, I collected my hamper all beautifully arranged and packaged with red ribbon. Now THAT’S what I call shopping.

“The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” 

Erma Bombeck

The odds of going into Paolo’s for a coffee and buying only a coffee are similarly slim!

One of the many benefits of shopping locally is that our custom enables the businesses that we patronise to support the community in which they are based.

Paolo does this by supporting Brighter Futures: http://www.gwh.nhs.uk/support-us/about-brighter-futures/ which which supports the staff, patients and families of Great Western Hospital and community health services across Wiltshire.

 So, if the fab coffee and the delicious Italian groceries are not good enough reasons in themselves to hot foot it to Da Paolo’s then this surely is?

Find more Swindon in Business posts here.