Sunday 26th April 2015
Last Saturday, together with my good friend Sam (aka Little Miss Cakemaker) I attended the official opening of this delightful little shop. I rather fear that Madame Mayor and Miss Wiltshire will be feeling stalked by the pair of us as we were at another event (the official opening of Pappadams) also attended by them later in the week. It does rather seem that wherever they go we are sure to follow!
Anyway, back to business – in every sense of the word. This latest post in the Swindon in Business section of this blog is about the eponymous shop now open for business in unit 40, in the tented market in Swindon town centre – yet another business facilitated, along with my own AA Editorial Services and many others, into life by the wondrous Outset Swindon.
And isn’t that just the most fabulous name for a store? And indeed not only is it a lovely name it’s a lovely shop full of lovely things set up with a lovely aim: 20 percent of the takings from the Emporium of Loveliness will be donated to a charity called Empower the Gambia (Reg Charity: 1161200) to support their training and sourcing projects for the benefit of women and children in rural Gambia. The people behind this gorgeous shop hope they’ll be able to support more projects in the Gambia in the future. You can keep up with their news on:
Jo Heaven who set up the shop and the charity had been running pop up fashion events for the last three years at different venues across Swindon including The Spot, The Core and Harris + Hoole. More recently she teamed up with Jen Burton of Bunny Pumpkin Boutique to run a market stall at Oxford before realising a permanent shop was needed.