14th February 2015
Hello listeners and welcome to the latest post in this Swindon in Business section of Born again Swindonian. As is my wont, since entering the world of self-employment with my own business AA Editorial Services: http://www.aaedits.co.uk via the support of Outset Swindon, I like to give a shout-out to some of the businesses I’ve come across via Outset Swindon. So this post then is about Carol Alpin – the founder and owner of Pink & Green – creator and purveyor of delicious organic skin care for women. If reading this makes you want to know more about Carol’s lovely products you can do so in these ways:
The Pink & Green website: http://www.pinkandgreenorganicskincare.co.uk
Pink & Green: affordable, ethical, natural
Pink & Green came into being in April 2014 when holistic therapist Carol Aplin, from Swindon in Wiltshire, UK, decided to create a range of natural, organic oil-based skin care products.
Carol had been an holistic therapist for seven years when she identified that many of her clients were becoming increasingly stress. A stress which led to a physical effect on their skin. Some years earlier she’d learned how to formulate skin care products when she completed a course on using natural ingredients for the skin and body. At that time she toyed with the idea of creating her own skin care brand but didn’t take it any further at that stage.
At the beginning of 2014 she began running workshops showing people how to enjoy the benefits of essential oils and carrier oils. She identified the fact that many people simply didn’t know plants had benefits for the skin – something Carol had known and taken for granted throughout her life.
Carol also realised that people didn’t understand that oils can be used to clean your face nor that there are lots of chemicals and alcohols in facial cleansing which strips the skin and can actually lead to more skin problems. Natural oils cleanse the skin and provide balance. So, in 2014, she came up with the idea of providing high quality, ethical, natural and organic skin care products by post. Overnight the idea for Pink & Green came into being. Pink was chosen to represent women and green for the environment.
Carol then conducted extensive market research including surveying women, creating focus groups and sending out samples for people to try the products and test the look and feel of the brand Pink & Green. It was officially launched in November 2014.
Today, the products on offer include a range of five facial oils suitable for most skin types, a rose floral water for toning and refreshing the skin and the hair, and a peach kernel oil cleanser. Currently Carol is researching and preparing new body elixirs and bath oils for launch in March 2015. Later in the year she will be launching an eye serum and hand and foot oils.
Listen to Carol talking about her products:
The current best seller is the peach kernel oil cleanser. Many customers have found that this oil quickly makes their skin feel smoother, more plumped and radiant. It removes the tightness which can occur when using chemicals on a daily basis.
The raw ingredients for Pink & Green’s product range come from UK-based wholesalers certified by the Soil Association as being organic in their practices. The ethics of the supply chain is important to this brand – suppliers must care about the environment, their people and their products.
Behind the business today are Carol Aplin and her partner Steve Wells. Carol is the creator and founder of the business concentrating on the marketing and development of the products. Steve manages the day-to-day production and IT support.
Carol has recently collaborated with another Outset Swindon client, Catherine Attewell who is the power behind the Catherine Jay brand of artisanal jewellery – and there will be a blog post about her business soon. They’ve been working together to increase awareness of their brands locally and to support each other as budding entrepreneurs. They currently have a display of some of their products in The Works hair salon at Redhouse in Swindon.
I’m currently trying Carol’s products and can happily vouch for them. And I’m the proud owner of a fab pair of bespoke earrings designed and made by Catherine that I totally love and wear loads.
Catherine Jay: http://www.catherinejay.co.uk